If your small business plans to have some graphic signs printed to catch the eye of your customers and promote higher sales numbers, then you will be pleased to learn that there are many things you can do to get the best bang for your marketing buck. Here are some time-tested tips to help you design signs that will result in the most sales possible:
Tip: Use Simple Images
When you design your business's graphic signs, make sure that you use simple images with obvious meanings that will be immediately understood by your customers. For example, if you are promoting the fresh apples you are selling, then you want a graphic of an apple, rather than displaying an image of an apple tree. A single, red apple is immediately recognisable, while an image of an apple tree could be thought to be any sort of fruit tree.
Tip: Test Your Graphic Images for Clarity of Message
You should always test your images with a third party. You can accomplish this by showing one of your employees the image and ask them to tell you the first thing that comes into their mind. For the example above, if you flip over the image and hear "tree" rather than "apple", then you know that your chosen graphic's message has missed the mark. And, they should not have to think about the message, it should be clear and immediate. If it isn't, then you need a different graphic for your store's signage.
Tip: Use Few Words in Bold Type
When you are designing your graphic sales signage, you should use the fewest words possible and have them typeset in a clear bold type. For example, if you own a clothing store and are printing signs for a clearance sale on coats and jackets, then you should use a graphic of a jacket with the words "Clearance" and "Outerwear Only." While you could print a sign that says the sale is to liquidate all of your coats and jackets to make room for your new summer stock, your customers will only glance at your signs so they need as much information as possible.
Finally, while there are some great printing fonts available today, you should only use them for your personal communications and home projects. Your business signage should be very clear and the last thing you want is for your customers to skip reading your sign because they can't easily read the letters. Contact a company like 10 West Commercial Graphics for more information.Share